Emily Hayes

Social & Content Strategist

Emily Hayes



AMD, Marketing Coordinator

November 2017 - Present

I am currently at AMD as a Marketing Coordinator, focusing on marketing strategy, content, influencer marketing and additional coordination for Media, Entertainment, Manufacturing and Design at Radeon.

  • Strategizes and curates content for the Radeon Pro Business Unit.
  • Manages marketing for the Vanguard Pro program, a beta-testing program of experienced professionals, engineers, gamers and creatives to test performance of software on Radeon Pro hardware. 
  • Develops marketing campaigns to highlight products, partnerships, events and ISV optimizations to engage consumers/partners, encourage product adaptation and position AMD as an industry leader in innovation.
  • Works with industry leads to enhance product marketing for the Radeon product lines, driving a solution-based narrative that prioritizes outcomes created by talented users (i.e. "Power to the Creators").
  • Coordinates activations and co-marketing to establish partner relationships and optimize content for Radeon/AMD hardware. 
  • Plans events via organizing vendors, coordinating paid marketing, organizing press coverage, maintaining budget and creating experiential tactics to engage on site and remote audiences.
  • Drives internal infrastructure reform, moving team to more efficient means of communication and collaboration. 
  • Uses Adobe Creative Suite, Final Cut Pro and additional creative software to create high quality visuals.
  • Coordinates additional outbound marketing for both B2B and B2C efforts, including trade shows, conference activations, paid advertising, contracted/agency projects and branding.

Power, Marketing Intern

May 2017 - August 2017

  • Strategized the Take A Break campaign, a multi-platform awareness campaign for the Speed Art Museum to increase attendance among college students.  
  • Trained as a Client Engagement Manager, Project Manager, Brand Strategist and Marketing Coordinator. 
  • Managed and curated content for Power's social media accounts via Hootsuite. 
  • Wrote brand best practices for creating an effective, consistent brand identity on social media. 
  • Analyzed and implemented research and social data on B2B usage of social media.
  • Cultivated content for Power's current web series: Dare Denny and Have You Seen This Yet? 
  • Researched potential clients for direct mailing campaigns.  
  • Performed audits of industry competitors to target areas of opportunity and growth in Power's social brand. 

The Louisville Bats, Social Coordinator

January 2017 - May 2017

  • Designed and implemented the Louisville Bats' first Snapchat geo-filter, which earned 24,000 views in 3 hours.
  • Increased engagement by 353% on Twitter, increased impressions by 202% on Instagram and reached an estimated 76,000 users beyond the 10,000 in attendance. 
  • Credited for the Louisville Bats taking advantage of a Minor League Baseball initiative to form a partnership with Snapchat, which provides advanced metrics and permanent customized geo-filters. Since then, the Louisville Bats have seen an 800% growth on Snapchat
  • Developed and implemented social content strategies to promote the Exhibition Game.
  • Researched and implemented emerging techniques for successful social media campaigns.
  • Designed graphics to enhance interest and engage with followers and fans.
  • Curated content to maximize the impact, visibility, and reach of posts across all social platforms. 
  • Enhanced strategy through analyzing data collected on impressions and engagement.

Family Scholar House, Social Media Intern

October 2016 - April 2017

  • Promoted brand message while keeping donors and interested audiences up to date on most recent events.
  • Designed graphics for a multitude of internal and external functions, both social and marketing. 
  • Managed and designed layout aesthetics for social media accounts.
  • Researched, implemented and achieved measurable success utilizing emerging techniques for success in social media for nonprofits. 
  • Partnered with the Community Engagement department to establish and analyze audiences, as well as create content for new and existing projects.
  • Created digital brand campaigns and content calendars to maximize post reach and engagement.
  • Analyzed impressions and engagement data to gauge the effectivity of content and activity utilizing a variety of data collection software (Sysomos, Keyhole, etc.).





Social Media Accounts







University of Louisville, Louisville

Graduated August 2017








Email: eannehayes@gmail.com
Phone: 512 993 0867
Address: Austin, Texas